Digital Consulting

Want to step into the world of digital marketing but don’t know where to start? Don’t worry — you don’t need any experience or a big budget. There are plenty of high-quality free resources online that can help you build your skills and confidence in digital marketing from scratch. 📚 1. Google Digital Garage – Fundamentals of Digital Marketing Website: https://learndigital.withgoogle.com What You’ll Learn: SEO, SEM, content marketing, social media, analytics Why It’s Great: It’s beginner-friendly, certified, and trusted by millions. 📘 2. HubSpot Academy Website: https://academy.hubspot.com What You’ll Learn: Inbound marketing, content strategy, email marketing, CRM Why It’s Great: Short, professional courses with certificates, easy to follow. 🎥 3. YouTube Channels (Neil Patel, Simplilearn, Adam Erhart) Free Video Courses: Neil Patel: SEO, blogging, content marketing Simplilearn: Digital marketing basics to advanced topics Adam Erhart: Practical tip...

 In 2025, zero-click searches are more common than ever. According to recent studies, over 65% of Google searches now end without a click. That means users are finding what they need directly on the search engine results page (SERP)—without visiting any websites. So, is traditional SEO dead? Not at all. But strategies have to evolve. Let’s break down what zero-click searches are and how to still attract traffic in this new landscape. 🧐 What Are Zero-Click Searches? A zero-click search happens when Google answers the user’s query directly on the SERP using features like: Featured snippets Knowledge panels People Also Ask (PAA) boxes Maps and local packs Weather, time, calculators, etc. Example: If someone searches for “What’s the time in Tokyo?” , Google shows the answer instantly—no need to click on any website. 🧠 Why Are Zero-Click Searches Increasing? There are several reasons: Google wants to improve user experience. Faster answers = happier us...