Digital Consulting

Google Analytics 4 (GA4) represents a significant evolution from its predecessor, Universal Analytics. One of the core differences lies in its event-based data model, which allows for more granular and flexible tracking of user interactions. Understanding how to track events and conversions in GA4 is essential for gaining insights into user behavior and optimizing your website or app performance. This guide will walk you through the process of setting up and tracking events and conversions in GA4. Understanding Events in GA4 In GA4, everything is an event. Unlike Universal Analytics, where events were just one type of hit alongside pageviews, social interactions, and transactions, GA4 treats every interaction as an event. This includes page views, clicks, form submissions, video plays, and more. Events in GA4 are divided into four categories: Automatically Collected Events: These are events that GA4 tracks by default as soon as you install the tracking code. Examples include page_view...