What's the most significant change you've seen in SEO over the past 15 years?
Over the past 15 years, the most significant change in SEO has been the shift from keyword-centric strategies to a more holistic approach that emphasizes user experience, content quality, and semantic search. Here are some key aspects of this transformation: Algorithm Updates : Google’s major algorithm updates, such as Panda, Penguin, Hummingbird, and RankBrain, have continuously refined the way search results are ranked. These updates penalized low-quality content and spammy link-building practices while rewarding high-quality, relevant content and natural backlink profiles. User Intent and Semantic Search : The focus has shifted to understanding the intent behind search queries and providing the most relevant results. Google's Hummingbird and subsequent advancements in natural language processing (NLP) have played a crucial role in this. Instead of just matching keywords, search engines now interpret the context and semantics of queries to deliver more accurate results. Mobile-Fi...