How Brands use Colors to Influence your Decisions
Color is a powerful tool that can be used to convey emotion faster than words. When used effectively, color can be a critical component in any branding toolkit. However, the relationship between color and brand identity must be carefully constructed. Emotional connection: To make instant connection with consumers and create emotion color plays an important role. Consumer's psychology very much dependable on color. For instance color Red associated with energy and passion. Brands Coca-Cola and Nyke use red color to provoke excitement and urgency. On the other hand Blue color symbolizes trust and calmness. Brands like Facebook, IBM use this color. We use Green color for nature, growth and harmony. Whole foods, Spotify use green color to attract customer. MC Donald's, Best buy use yellow color to realize happiness, optimism and warmth. Cadbury, Hallmark use Purple color, which famous for luxury, wisdom and creativity. Brand Recognition: From different types color we recognize bra...